Saroj Art Prints automates bottom-locked carton finishing with the Bobst Ambition 76 A1 folder-gluer

Regional Sales Manager – West

Vasai-based Saroj Art Prints operates from its 20,000 square foot factory spread over three floors. It manufactures mono cartons mainly for the pharmaceutical industry and has a capacity to produce an average of 5 lakh cartons per day.

She currently has three Heidelberg offset presses in her workshop: a 4-color press, a 2-color press and a 20 x 28-inch monochrome press. It also has a fully equipped quality control laboratory as well as a complete prepress department.

New Bobst Ambition 76
In August 2017, Saroj Art Prints installed a brand new Bobst Ambition 76 A1 folder-gluer to modernize its converting section.

“Previously, we mainly produced straight-line cartons, and locked-bottom cartons were finished manually. However, over time we saw a gradual increase in volumes of lock bottom cartons on our end and it didn’t make much sense to continue to use manual processes for finishing these types of cartons. That’s when we decided to go with a Bobst Ambition folder-gluer,” says Manoj Todi, Managing Director of Saroj Art Prints.

Now Saroj Art Prints produces high volumes of lock bottom cartons and many errors that occurred during the manual process have been eliminated.

“We have now gained enough confidence to accept orders without worrying about quality. We are able to commit the delivery time because we are assured of the quality of our boxes,” shares Todi.
The Bobst Ambition 76 folder-gluer can produce a range of products from presentation folders, portfolios and brochures, to CD/DVD covers and a wide range of packaging. It can handle materials such as cardboard up to 0.024 inch thick and corrugated cardboard with type N, F and E flutes. The Ambition 76 folder-gluer operates at a speed of 66 to 984 feet per minute ( 20 to 300 meters per minute) depending on the substrate to be transformed.

Go beyond the pharmacy
Having served the pharmaceutical industry for years, Todi now intends to branch out into other areas as well. He shares that Saroj Art Prints seeks to serve industries such as food, apparel, beverage, FMCG, etc.

“We only focused on the pharmaceutical industry and I think now is the time to look at other industries as well. It makes sense to have a diverse customer base,” he says.

With this diversification in mind, Todi plans to invest in two used Heidelberg presses this year. Saroj Art Prints will invest in a 2 color and 5 color press with coater. It will also invest in a digital sample making machine.

“We have already placed an order for the used 2-color press in the United States, which we expect by the first week of March. The cutting table will also be installed in the same month. The 5-color coater press will most likely arrive on Diwali this year,” Todi shares.

The Covid-19 pandemic led to the nationwide lockdown on March 25, 2020. It will be two years tomorrow as I write this. What have we learned during this time? Perhaps the sense of resilience as small businesses like ours have had to rely on our resources and the forbearance of our employees as we struggled to produce our business platforms.

The printing and packaging industries have been lucky, although the commercial printing industry has yet to recover. We learned about the digital transformation affecting commercial printing and packaging. Ultimately, digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is an advanced technology that will only increase the demand for print for the foreseeable future.

Web analytics show that we now have readership in North America and Europe among the 90 countries where our five platforms are present. Our traffic, which more than doubled in 2020, sometimes increased by another 50% in 2021. And advertising, which had collapsed in 2020 and 2021, began to come back in January 2022.

As the economy approaches real growth with irregularities and shortages, we look forward to the PrintPack India exhibition in Greater Noida. We are again mandated to produce the Show Daily over the five days of the show from May 26 to 30, 2022.

Now is a good time to support our high-impact reporting and authoritative, technical information with some of the best correspondents in the industry. Readers can contribute to Packaging South Asia’s balanced industry journalism and support us by subscribing.

– Naresh Khanna

Subscribe now

Elaine F. Brim