Photo Impression: Behavioral Patterns and Trends

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Photo Impression: Behavioral Patterns and Trends

Posted on December 29, 2021

by Mr. Sachin Katira, CEO and Director of Zoomin

As the pandemic wave still knocks on the doors of the world, we are going through dynamic behavioral and psychological changes to overcome and adapt to today’s “new normal”. While the pandemic has built a physical barrier between societies, it has given rise to a new “phygital” world that has unified the paradigms of physical and digital environments. This new ecosystem brought us closer to our roots, traditions and families and demonstrated the power of unison.

With such rapid changes across the world, we have witnessed new dimensions and behaviors in photography and what society has captured as memories. The ability to print your favorite memories has come a long way, with advances in photo printing technology making it easy for everyone to create their own printed snapshots. Global Online Photo Printing Market size was valued at USD 13,074.70 Million in 2020 and is projected to reach USD 21,082.23 Million by 2028, growing at a CAGR of 6.47% by 2021 to 2028. An increase in disposable income with a higher tendency to spend on luxury gifts is another important factor promoting the growth of this market.

Over the year, we have seen little tectonic shifts in the industry and mapped out some emerging trends that will shape 2022.

Scenic inner journeys

The new era of remote work has opened up the possibility for people to work in scenic locations near the sea and the mountains. It allowed professionals to breathe a little and create memories with friends, family and even strangers. Once the closures were lifted, people took the time to explore and enjoy the expanse of the country. This has led to an increase in the number of local travel photos printed by families and couples.

Baby boom covid

The past year has seen a gradual increase in births across the world. The families went through an emotional overwhelm to capture a burst of happiness during these trying times. The industry has seen an increase in photo printing and photo books documenting a child’s growth journey with monthly timestamps, allowing people to remember this timeless miracle.

Capturing the sparkle of intimate weddings

With restrictions on mass gatherings and large-scale celebrations, couples and families have resorted to intimate weddings behind closed doors throughout the year. This has encouraged couples to shell out more to capture these moments and have them printed at their own pace, time, and designs.

Indoor celebrations have grown

Celebrating milestones and events moved indoors with closed groups and family presence amid the pandemic. As people enjoyed small, intimate gatherings, they wanted to cherish those moments and memories with photographs. With this, the industry has seen an increase in the printing of birthday party photos, online graduations, and more.

Recall and persevere old memories

2021 has also been a year of great throwbacks and good old memories. The first half of 2021 saw an increase in the printing of old memories, old vacations, old events – as people had more time to search for those images and relive those moments.

Photo printing boom in Tier 2 and Tier 3 cities

Amid the pandemic, while Tier 1 cities saw a temporary drop in photo printing, Tier 2 and 3 remained unchanged. Even though we were between a nationwide economic crisis and the industry saw an overall drop in orders, Tier 2 and Tier 3 cities pretty much continued to print as always. The market has seen an increase in orders from distant places in India – places of war and corners of Kashmir.

Interior decoration becomes the new hobby

With working from home becoming the new norm, people focused on accessorizing and re-decorating. With people staying indoors a lot more, they started spending more time, effort and money on interior design. The photo printing industry has noticed a strong demand for framed prints for home decor.

The photo printing industry has been going through a tough time amid the pandemic and has witnessed an immense transformation triggered by changing behaviors and psychological behaviors of end consumers. However, even during such uncertainties, consumers turned to photographs to fuel conversations, build surreal stories, and embrace old memories that connected them to a stream of timeless emotions.

Elaine F. Brim