Donate to Covid relief in India with these £100 art prints
As those in the UK and others around the world take part in large-scale vaccination programmes, India – the world’s second most populous country – is in the throes of a deadly second wave of coronavirus.
Over the past week, India has accounted for nearly half of all global Covid-19 cases and one in four deaths, according to the World Health Organization (WHO).
New daily virus cases have averaged more than 300,000 over the past fortnight, with the current number of active cases in India standing at 3.45 million.
In response to the outbreak, hospitals have been scrambling for beds and oxygen, with the BBC reporting that there are fewer than 10 doctors per 10,000 people. Exacerbating the situation, Prime Minister Narendra Modi has denied shortages while medical experts believe the true number of cases across the country could be even higher than official reports suggest.
Many great fundraising efforts have sprung up in response to this crisis and one such relief effort is Art for India – a collaboration between brand consultant Heta Fell, photographer Vivek Vadoliya and Response editor Danielle Pender.
The trio have joined forces to sell works by artists from India and across the diaspora, with all proceeds from the raffles going to Mission Oxygen, a group of 250 entrepreneurs importing and distributing oxygen concentrators to hospitals across the country.
Writing in a statement, the band said: ‘As the UK (hopefully) emerges from the worst of its own crisis, seeing the news from India has been devastating and has touched us all deeply – we are grateful to the artists for joining us in this important cause and I hope every print sold can make a small but meaningful difference in alleviating the tragedy of this situation.
Each print costs £100 (plus postage) and the sale is live for one week only until Sunday May 9, with 100% of profits going to the relief effort.
With beautiful and unique works by Ashish Shah, Bharat Sikka, Devashish Gaur, Kuba Ryniewicz, Robbie Lawrence and more, there’s no better time to invest in art for your home, while doing a donation to an important cause.
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Born and raised in India, Bharat Sikka’s long-term photographic projects have centered around cultural residues and social transformations within the nation, using the visual language of contemporary fine art photography. Topics covered in his works include Indian history, regionality, globalization and masculinity.
Fashion and fine art photographer Rema Chaudhary returned to Mumbai from Massachusetts in 2012. Working with clients from Nike to Gucci, her work is heavily inspired by nature as well as the internal and external environment.
This work is by Delhi-based artist Devadhish Gaur, who addresses domesticity, distance, intimacy, found objects, home and identity in his striking photographic works.
Entitled Life and Death by the Ganges, this work by photographer Ashish Shah demonstrates his roots. Her vivid works are inspired by the world around her, her childhood memories and the nuances of everyday life.
This portrait is the work of Prarthna Singh, whose art explores the intersection of gender and the idea of nation. Highlighting India’s social transition, many of Singh’s images focus on feminine identity and strength, with her works appearing in The New York Times, The Wall Street Journal, Architectural Digest and more.
Until Sunday 9th May, the £100 prints are only available to buy for a limited time – so donate quickly to the vital cause and take home one of this renowned artist’s works.
Browse all the prints available for purchase at Art for India here
If you’re looking to spruce up your living space on a budget, many independent designers and retailers allow you to bring art into your home for a fraction of the normal cost. Our guide to the best fine art prints under £100 features prints by realist painter Edward Hopper, American society photographer Slim Aarons and bold graphic works.
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