Renowned photographers are selling fine art prints as part of a project to help conservation
Hoping that a picture is truly worth a thousand words, a group of 100 photographers have come together to raise awareness of nature and endangered habitats and support groups working to protect them.
Vital Impacts is a non-profit organization founded by award-winning photographer Ami Vitale and visual journalist Eileen Mignoni. The group sells fine art images, the proceeds of which benefit organizations that work for the planet.
On the first sale, 60% of net proceeds will go to the Big Life Foundation, the Great Plains Foundation’s Project Ranger, the Jane Goodall Institute’s Roots and Shoots program and SeaLegacy.
Goodall provided prints that she has never published before and that she took over 60 years ago. They include a self-portrait and two other images she captured of chimpanzees.
“The genesis of this initiative is to use photography and powerful storytelling images to support organizations working to protect threatened habitats and amplify these critical stories,” Vitale told Treehugger. “This is a time to reinvent our relationship with nature and with each other. We must all do everything we can to care for the plants and creatures that inhabit the earth. They are fellow travelers in this universe. Our future happiness depends on them.
For 25 years, Vitale has reported for publications such as National Geographic on how mankind has affected the planet.
“Human activity has placed one million plant and animal species in immediate danger of extinction, causing what scientists have identified as the sixth major extinction event on this planet. This extinction event is different – no only it is caused by humans, but it is happening at an incredibly fast and accelerated rate,” says Vitale.
“The elimination of a key species has a huge effect on the ecosystem and affects us all. These giants are part of a complex world created over millions of years, and their survival is closely linked to our own survival. “explains Vitale.
“Without wildlife, we suffer more than just the loss of ecosystem health. We suffer from a loss of imagination, a loss of wonder, a loss of beautiful possibilities.”
She hopes the photos from the project will help raise awareness and funds for conservation groups around the world.
“Vital Impacts supports organizations working to protect endangered habitats and storytellers who amplify those critical stories,” says Vitale. “We work exclusively with nonprofit partners who empower local communities to be stewards of their land. They are on the front line and understand how important the preservation of nature is.
Photos and photographers
Photographers lent their support when asked to participate, Vitale says.
Besides Vitale and Goodall, they include Paul Nicklen, James Balog, Cristina Mittermeier, Nick Brandt, Chris Burkard, Jimmy Chin, Tamara Dean, David Doubilet, Beverly Joubert, Keith Ladzinski, Jim Naughten, Maggie Steber, Joel Sartore, Tim Flach, Carolyn Guzy, Matthieu Paley, Xavi Bou, Beth Moon, Stephen Wilkes and Reuben Wu.
“The photographs of all the artists in this initiative are diverse, but the one thing they all have in common is a shared commitment to the environment,” says Vitale. “We’ve spent months thoughtfully curating this with some of conservation’s biggest heroes and emerging talent. It includes 100 of the world’s best photographers.
There are over 150 images ranging from polar bears and seals to forest and desert landscapes.
Vista describes the collection: “The artwork is alluring and enigmatic, carefully crafted and brilliantly crafted.”
The organizers plan to continue the initiative and develop it each year with new images and new photographers.
“Photography has the unique ability to transcend all languages and help us understand our deep connections to each other and to all life on this planet,” says Vitale. “It is the ultimate tool for creating empathy, awareness and understanding across cultures; a tool to make sense of our commonalities in the world we share.