Photo Printing and Merchandise Market – Trends and Forecasts by Technavio

LONDON–(BUSINESS WIRE)–Technavio’s latest report on the global photo printing and merchandise market provides an analysis of the most important trends that are expected to impact the market outlook from 2017 to 2021. Technavio
defines an emerging trend as a factor that is likely to have a significant impact on the market and contribute to its growth or decline.

The global photo printing and merchandise market is heavily influenced by the growth of the tourism and events sectors, which include hotels, airlines, vacations, parties and weddings. These companies provide the perfect platform for global and local vendors to showcase their products through innovative photo merchandising.

Ujjwal Doshi, senior analyst at Technavio, who specializes in research on the publishing and advertising industry, says, “Photo printing is considered one of the best ways to preserve memories. Despite the advent of digital photos, photo printing continues to prevail. Digital photos cannot match the touch and feel of a printed photo. This is the main reason why photo-only printing is the highest segment in the global photo printing and merchandise market.

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Top 3 Emerging Trends Driving the Global Photo Printing and Merchandise Market according to Technavio research analysts are:

  • Innovation in photo printing and merchandise

  • Increased customer awareness of products and services

  • Availability of photo printing products in multipacks

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Innovation in photo printing and merchandise

The latest trend in photo merchandise is the development of 3D photo products. The advent of 3D images has led an increasing number of vendors to implement them in their products, allowing them to offer customers options for unique gift products. Lenticular painting is another growing trend in the market, especially in gift accessories.

“Image quality is also increasing, with HD images being overused in photo merchandising. Increased revenue from improved photo quality is expected to drive revenue growth in the market over the forecast period,” according to Ujjwal.

Increased customer awareness of products and services

Global consumers are increasingly aware of product quality, especially with the availability of global suppliers in regional markets through e-commerce. Today, customers verify the products they buy by comparing across multiple websites, visiting blogs and review sites, checking out their social circles or peer groups, and rating services based on price, quality and efficiency.

Consumers are increasingly aware of quality, appearance and style. The future of the photo printing and merchandising market from sellers’ perspective will depend on how much is allocated to R&D and how they intend to meet their Quality of Service (QoS) and Quality of Experience (QoE) .

Availability of photo printing products in multipacks

A growing number of photo merchandising vendors are offering bundled packages at discounted rates. This is especially common during off-seasons when most sellers try to sell their inventory, offering them at very low prices. Bundling is done so that different types of photo products are sold together. These are attracting considerable consumer interest, especially in the online environment, where finding these offers has become extremely easy.

Bundling is also done by attaching photo merchandise with gift items of the same brand. It’s optimal for sellers to clear out inventory ahead of the holiday season so there’s plenty of room for customization and innovation.

The main suppliers are:

  • American greetings

  • resume

  • Shutter

  • walmart

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