Photo Printing and Merchandise Market Size, Share, Growth and Analysis 2022-2027

The latest report published by the IMARC group, titled “Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, offers a comprehensive analysis of the industry, which includes market share information. The report also includes competitor and regional analysis, as well as contemporary market advancements.

The global photo printing and merchandise market size reached US$19 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$26.3 billion by 2027, with a CAGR of 5.9% in 2022-2027. Photo printing and merchandise are personalized decorative and gift items, such as printed cards, key rings, cushions, calendars, canvases, mugs, t-shirts and clocks, on which photographs are printed. These products are made using the heat sublimation process, where the printed dye is infused with the polymer coating to create highly vibrant images that are scratch resistant, durable and long lasting. As a result, photo printing and merchandise are widely used by organizations to generate brand awareness and product promotions.

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Market trends:

The global photo printing and merchandise market is primarily driven by the upward trend in personalized and corporate gifts. In this light, the increasing use of smartphones and tablets to process and click on high-resolution images acts as another growth factor. Apart from this, easy access to different photo editing apps and websites and rising per capita income of consumers create a positive outlook for the market. Additionally, major market players are using advanced technologies such as lenticular printing to deliver high-definition (HD) prints, which is driving the market growth significantly. Other factors such as rapid urbanization, continuous product innovations to maintain market position, and proliferation of social media platforms are supporting the growth of the market.

Competitive Analysis and Segmentation of the Photo Printing and Merchandise Market 2022-2027:

Competitive landscape with key players:

The competitive landscape of the Photo Printing and Merchandise market has been studied in the report along with the detailed profiles of key players operating in the market.

Some of these key players include:

  • American Society of Greetings
  • Bay Photo Inc. (Circle Graphics Inc.)
  • card factory
  • Cimpress S.A.
  • Digitalab Ltd.
  • Eastman Kodak Corporation
  • Hallmark Cards Inc.
  • Hewlett Packard Enterprise Development LP
  • Shutterfly Inc.
  • Walgreens Co. (Walgreens Boots Alliance Inc.)

Key Market Segmentation:

The report has segmented the global photo printing and merchandise market on the basis of product type, printing type, device used, distribution channel and region.

Breakdown by product type:

  • prints
  • wall arts
  • Cards
  • Photo gifts
  • Photo books
  • Calendars
  • Others

Breakdown by type of printing:

  • Digital printing
  • Film printing

Breakdown by device used:

Breakdown by distribution channel:

  • Instant kiosk
  • Online stores
  • Retail stores
  • Others

Breakdown by region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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Main highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market trends
  • Market drivers and success factors
  • Impact of COVID-19
  • Value chain analysis
  • Complete mapping of the competitive landscape

If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.

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