Kodak Moments launches new premium photo printing platform designed to help people more easily celebrate the moments that matter to them
The new platform is designed to respond to the belief that authentic moments are harder to identify in today’s culture. By helping people more easily interact with their memories – new and old – the platform’s design is inspired by a “Kodak moment”, a phrase so ingrained in the global lexicon that it has recently entered the the Oxford Dictionary and currently has over 450,000 hashtags on Instagram alone.
An estimate from InfoTrends suggests that 1.2 trillion photos will be taken worldwide in 2017, with 4.7 trillion photos stored digitally. However, with people taking more photos than ever before and with thousands of photos buried in digital devices, studies suggest that today’s culture is losing the ability to commemorate the most important authentic memories.
An independent commissioned survey showed that 55% of Americans think today’s culture is losing its ability to identify what is authentic and meaningful, and 44% think they struggle to recognize the moments in life that matter most.
“Kodak Moments has always championed and celebrated the real and authentic moments in life. These are the memories we treasure the most, the ones that tell a story or remind us of an experience,” said Nicki Zongrone, president of the Kodak Moments division. “We have developed a comprehensive consumer offering that builds on our successful retail photo printing business, designed to give consumers choice of where and how they print and encapsulate their memories simply and quickly.”
The platform offers two industry-first features to directly address this issue and make it easier to rediscover your most memorable moments.
In the Kodak Moments app, Made for You™ searches images buried in mobile device films to identify the most meaningful photos and display them on Kodak Moments products. “The app now leverages our unique image science capabilities and is designed to automatically surface your most important memories from your camera roll on your phone or device,” said David Newhof, Vice President of Product, Kodak Moments Division. “It’s intuitive, simple and constantly reminds you of your key moments in everyday life.”
Moments Assistant™ is a Facebook Messenger bot that helps users find important moments buried in their Facebook albums. It conversationally suggests images to print, where most keep photos today – Facebook. Kodak Moments plans to offer the bot throughout the launch. For customers who find and share a photo identified by Moments Assistant™, Kodak Moments offers a free Moments Card that can be mailed anywhere in the continental United States.
Robert SmithChief Marketing Officer of Kodak Moments, said, “While our competitors are simply expanding their product line, we see an opportunity to create a simpler, more rewarding user experience. Everything we build is about closing the distance between capturing a moment and feeling it. Moments Assistant™ and Made For You™ features access your camera roll to suggest moments we may have overlooked. With just three touches on your phone, you can turn those moments into beautiful photo products to share with your friends, family or yourself.”
To raise awareness of the launch, Kodak Moments is launching its largest national advertising campaign developed with Chapter, a San Franciscobased on an Experience Design Studio that also developed the Moments Assistant. The campaign was created in collaboration with Martin Parrthe Magnum photographer renowned for capturing the moments most missed.
The “Kodak Moments Project”, a collaboration between Martin Parr, DMB and Chapter, documents eight groups of people on film and in photographs to capture and celebrate the real and authentic moments of their lives. Films and photographs can be viewed at kodakmoments.com.
“One of the things I find most interesting is just the everyday life we all live. My job is to find everyday things and demonstrate that it’s much more interesting than we take for granted. “, said Martin Parr. “In the years to come, I look forward to using these images as a true revealer of the times we live in right now.”
The media strategy, developed and executed by New York media agency noble peopleemphasizes the occurrence of times and places where memories are created, relived and shared.
About Kodak Moments
Kodak Moments is the consumer division of Kodak Alaris, a company born from one of the world’s most iconic brands.
© 2017 Kodak Alaris Inc.
The Kodak trademark and Kodak trade dress are used under license from Eastman Kodak Company.
SOURCE Kodak Moments