Fujifilm UK has launched a new online retail platform dedicated to print products and gifts.
Called ‘myFUJIFILM’, the service brings the UK into line with other Fujifilm sales entities across Europe that already offer online photo printing services.
The move comes on the heels of an upward trend in the popularity of retail photography services during the lockdown, and follows the success of the House of Photography, Fujifilm’s flagship store in central London, Covent Garden .
The introduction of this new service in the UK is part of a wider rollout of the myFUJIFILM platforms to other European territories, including France, Germany, Spain and Sweden.
By visiting the myFUJIFILM site, in addition to photo prints in various sizes and wall art options, including canvas and acrylic prints, customers can create photo books, calendars, kitchen utensils and decorative fabrics. furnishings using their own souvenir photos.
“This is such an exciting time for Fujifilm and an important step in our evolution as a brand,” said Theo Georgiades, Managing Director, Imaging Solutions UK at Fujifilm.
“We are the only manufacturer capable of offering all of the highest quality photography-related products and services, from shooting to photo-making, and a key part of our success is ensuring that we remain relevant to today’s consumers.
“Covid-19 has allowed many of us to appreciate our loved ones and the memories we’ve made with them and we’ve seen an increase in demand for personalized gifts – it really was the perfect time to launch a platform dedicated to this.
“myFUJIFILM combines our photography expertise with a full range of personalized gift options available to all customers, whether they use a smartphone or digital camera. »
The myFUJIFILM site is also home to a dedicated Inspiration area, which includes a blog that features videos on topics such as displaying photographs and incorporating them into home decor, as well as a space for free printable photo projects.
To offer more inspiration and tips on how to take and display great photos, Fujifilm has also consolidated its X-Series, GFX, Instax and Photo Printing areas into one social media handle, @FujifilmUK, on Instagram, Facebook and Twitter.
“We’ve been pioneers in photo imaging since 1934, when the company was founded, and we want to share that expertise with consumers who want to tell their stories, preserve memories or share personal photo gifts,” added Theo.
“Whether in person at our House of Photography store or on our new myFUJIFILM platform, consumers have everything they need to capture and print their memories now that we can see family and friends again.
Learn more about www.myfujifilm.co.uk
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