Bad news, Shutterfly: Amazon launches into photo printing

Amazon is moving into another sector: photo printing.

The e-commerce giant this week launched a new service called Amazon Prints that lets customers print their digital photos and order keepsakes like photo books, stationery and calendars.

New prints from Amazon.
Credit: screenshot/amazon

Until now, this market has been dominated by companies like Shutterfly, which has offered similar options since its inception in 1999. Amazon Marketplace, Bloomberg reported.

Amazon Prints is only available to customers who use Amazon Drive, the company’s cloud storage service. Photos must be stored on the platform to be printed via Amazon Prints.

Amazon Print products.

Amazon Print products.
Credit: screenshot/amazon

Amazon’s ultimate goal may be to get more customers to sign up for Amazon Drive, rather than take over the photo printing market. Amazon Prime customers get free photo storage.

Still, that understates Shutterfly’s price at 9 cents per 4×6-inch photo compared to Shutterfly’s 15 cents.

Amazon Prints currently only offers printed photos and photo books, but says other products will be available soon.

Elaine F. Brim